Amsterdam’s TBWA\NEBOKO, creative partner of adidas Running, is rolling out a global, integrated product campaign for the new, redesigned adidas Ultraboost 19.
“This first full redesign of the adidas Ultraboost was inspired by, and made for, a new era of running,” the agency says, adding they are intended for running that is more creative, social and open than ever before.
TBWA\NEBOKO’s creative campaign not only tells the story of the product and its new deconstructed features in a fresh and graphic style, but also represents the authentic culture within adidas’ global running community.
The integrated campaign encompasses an entire visual language, animations for online, print, retail, social content – and a TV spot – which gives a unfiltered and honest glimpse into the lives of real runners within the adidas community.
https://www.youtube.com/watch?v=yh4YpzCndZw
The live-action content was shot in New York City. The film features actual members of the NYC and LA adidas Runners communities, who came together on a windswept and rainy weekend to rip through three of the city’s boroughs.
TBWA\NEBOKO also worked closely with animation company Golden Wolf, who successfully worked with the agency on 2018’s Ultraboost Parley campaign. The four hero-animations each focus on a particular feature of the product, bringing the adidas Ultraboost 19 shoe to life in a singularly crafty way.
CREDITS
Client: adidas
Agency: TBWA\NEBOKO
Strategic Agency: BRAND ARTICULATIONS
Animation Company: GOLDEN WOLF
Illustration Company: BLACK OUT RONIN
