TBWA agencies had plenty of reasons to celebrate last night at the ADC 98th Annual Awards, and the same goes for Droga5 whose The New York Times “The Truth Is Worth It” campaign won the highest honor of the show.
TBWA\Hakuhodo Tokyo won the most ADC Gold Cubes this year with eight, and was named ADC Agency of the Year based upon cumulative scores across all disciplines.
All of the agency’s Gold Cubes were for “Pride Jersey” on behalf of AIG, including three Golds in Product Design, two each in Advertising and Fashion Design, and one in Brand/Communication Design. The work also picked up three Best of Discipline honors, in Brand/Communication Design, Fashion Design and Product Design.
TBWA\Media Arts Lab Los Angeles with OMD Worldwide Los Angeles won the second-most ADC Gold Cubes this year with six, all for Apple “Welcome Home” (five in Advertising, one in Motion/Film Craft). These agencies, along with several other TBWA offices, helped bring TBWA Worldwide much deserved Network of the Year award.
This year’s top honors, based upon cumulative ADC Cubes and Merits won across all disciplines, are:
- Agency of the Year — TBWA\Hakuhodo Tokyo
- Network of the Year — TBWA Worldwide
- Boutique Agency of the Year — Akestam Holst Stockholm
- Design Studio of the Year — The New York Times Magazine New York
- Production Company of the Year — Furlined Santa Monica
- Brand of the Year — AIG
The complete list of all ADC 98th Annual Awards winners sorted by agency can be downloaded here.
