Source: Adweek
Taco Bell is coming to Bucharest before coming to many other neighboring Eastern European cities. In fact, when the Bucharest location opens in October, it will be the only Taco Bell in a 1200 kilometers radius.
McCann decided to promote the opening, and this interesting fact, with a quite unusual ad placements. It’s advertising the new Taco Bell (or perhaps boasting about it) with ads in Budapest, Vienna, and Prague which are all staggeringly far away from it.
„It’s only a mere 1 hour and 15 minutes away from Rome. By plane,“ the agency says in a statement.
„Anybody from the region can enjoy a Crunchy Taco, a Fajita Burrito or a tasty Quesadilla from Taco Bell and visit Bucharest at the same time. It’s only a flight away. Or a slightly longer drive. But hey, you get plenty of time to enjoy the view.”
Here are examples of the ads in Prague:
Budapest:
And in Vienna:
And here is the case study:
https://youtu.be/fFyushOGec4
