Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Telenor has selected New Moment as its new creative agency. Already in the first three months of cooperation, six TV spots and 9 campaigns have been created.
“Telenor belongs to the category of biggest clients in Serbia. When an agency wins such a large account, the most important thing is to effectively establish an appropriate business model in response to new requirements, so the work of the agency would satisfy both new and existing clients. New Moment has 90 outstanding creatives and experts in Belgrade who work with heart and are committed to creativity and success. Apart from Belgrade, New Moment is a regional company that has agencies in Bulgaria, Slovenia, Croatia, Bosnia, Montenegro, Albania and Macedonia, with a total of 220 employees,” said Žarko Sakan, managing director of the agency New Moment.
According to Jelena Stekić, ATL consumer manager at Telenor, it’s a great challenge to be attractive, current and interesting again after attracting more than 3 million users in Serbia. “Being a part of communication in a company that is innovative and progressive like Telenor is very demanding, but also very exciting. Therefore, it’s important that our partner is a credible and creative agency that understands the needs of our users, and can quickly and easily keep up with digital trends.”
Ana Šutić, Creative Director of New Moment, is proud of the results that the New Moment team has achieved in a short time. “Our goal was to creatively refresh Telenor’s communication, respecting the communication platforms on which the brand is based and in this sense it is great that the client is showing confidence in our concepts. Each campaign is the result of unity of our team, which monitors all stages of the process, from idea to realization. Therefore, as always, it is important to us that each campaign answers the task before it and meets the needs of the market, and at the same time makes all of us happy as well.”
