Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Two works related to the importance of preserving nature – Piquentum St. Vital 2014 and Holcim Agrocal powder in 4 kg packaging won the Red Dot Award: Communication Design 2016. The award-winning works were selected from entries submitted by contestants from 46 countries, and they were assessed by an expert jury of 26 judges, including the representative of Croatia Davor Bruketa.
Foundations of the Red Dot Awards were laid back in 1955, and today it is considered one of the most influential awards in the world of design. As pointed out by the organizers, the aim of the award is to celebrate the shrewdest design works from the world of product design, communication, packaging, design concepts and prototypes. The awarded works will be exhibited in the Red Dot Design Museum and will be exhibited in Berlin, during the awards ceremony.
With these two Red Dot Awards, Studio Sonda marks a jubilee of sorts, with a total of 10 Red Dots so far.
Description of the award winning works:
Holcim Agrocal – Reusable packaging
Agrocal powder is a natural and environmentally friendly source of calcium and magnesium to increase soil fertility, and long lasting yield boost. After packaging in bags of 1.2 tonnes or 25 kg, intended for crops, Holcim decided to offer the product to urban gardeners in small packages of 4 kg. The design packaged the product in eco-friendly, easily degradable paper printed in only one color. The bag was then placed in a wooden box that is not discarded, but repurposed and reused, for example for seedlings, storing tools or the like. The box is carved with different motivational messages, which encourages gardeners to collect them. In devising the solution, the principle of functionality within the retail space was a key point: the packaging was designed in a way that allows the boxes to be stacked on top of each other, becoming a very visible independent entity without having to fight for space on the shelves in usually crowded agriculture supplies stores. Another very important functional element for the customer is the possibility of easy transport.
At the same time, the product is visually designed so that its neatness and aesthetic finesse make it distinguishable from other products within the store.
Piquentum St. Vital 2014 – etiketa kroz koju govori priroda
Vintage dates are always denoted on wine bottles, but how many of us really understand the meaning of this year? It actually bears witness to the natural conditions in which the wine matured; it is its own BIOGRAPHY. Unfortunately, due to the use of pesticides and balancing flavors, the year shown on the bottle has nearly lost its meaning because flavors are becoming ready-made and unrelated to the actual weather conditions. The label for this wine from an untreated vineyard raises awareness about the importance of understanding the year indicated on it. In cooperation with the Croatian Meteorological and Hydrological Service, data on weather conditions in the territory of the vineyards were collected, and the amount of precipitation is shown as a variable that graphically shows how different the natural conditions are every year. Circles, as standard meteorological rain symbols, show the amount of rainfall in a particular month. The label directly communicates what kind of year it was, and the wine, historically one of the most popular traditional products, becomes a medium that raises awareness of the importance of understanding nature.
