Studio Sonda is launching the fifth edition of the Designed by People programme, this time in collaboration with the family-owned company Klara Marić from Kanfanar, the largest producer of traditional Istrian pasta. The task of the six selected participants will be to create a new pasta, including its shape, name and visual identity.
The programme is intended for adults regardless of their education, profession or previous experience in design. Its distinctive feature is that it opens the development of a real product to people who are not normally part of the creative industry, while the process is led by experts from Studio Sonda with more than 20 years of experience in product design and branding.
Across seven stages, participants will go from the initial idea and sketch, through learning about the production process, to shaping the final concept. The workshops will be held once a week in the afternoon, during October and November at the Sonda Creative Centre in Vižinada. Participation is free.
The starting point for the new edition of the programme is the way in which the shape of pasta can carry part of a brand’s identity and heritage. Klara Marić has been producing traditional Istrian pasta since 1987, preserving the handcrafted character of its production, which is based on recipes and methods passed down through generations of the Marić family. Today, the company exports its products across Europe and America, while further connecting with local tradition through Fužijada, a gastronomic event dedicated to Istrian fuži.
The final concept will be presented publicly together with the names of its creators. Participants will also be involved in the promotion of the finished product, and upon completing the programme, they will receive a certificate and join the community of previous participants.
Projects for the brands Elan, Radenska, Kraš and Ledo were developed through the previous four editions of the Designed by People programme. Applications are open until 11:59 p.m. on 21 September 2026 via the online form. The workshop schedule and participation requirements are available on the programme page.
