Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Fedrigoni Group is one of the world leaders in the production of paper, and for the tenth year in a row they awarded the Fedrigoni Top Awards, a prize for the most innovative use of paper in design.
The jury which included: Simon Esterson, designer and art director, Esterson Associates; Xavier Bas Baslé, designer and expert on labels, Xavier Bas Disseny; Jane Hyne, production director, National Gallery of London; Thomas Manss, a communications expert, Thomas Manss & Company and Petra Roth, consultant and expert in luxury packaging, PR Service Graphique, said that they paid special attention to innovation and creativity, the quality of the final product, printing techniques and the degree of utilization of the communication potential of paper, stressing: Paper is alive!
The label for Piquentum St. Vital was awarded in a competition of 1,116 works submitted from all over the world. A big exhibition titled Excellence in Paper was also held at the Museu del Disseny, where the awarded bottle was also presented.
Brief: Promotion of the Piquentum brand through a special edition of natural wines.
Solution: Piquentum St. Vital 2014, nature speaks out through the label.
Vintage dates are always denoted on wine bottles, but how many of us really understand the meaning of the year the grapes were harvested? This actually bears witness to the natural conditions in which the wine matured; it is its own BIOGRAPHY.
The label for this wine from an untreated vineyard raises awareness about the importance of understanding the year indicated on it. In cooperation with the Croatian Meteorological and Hydrological Service, data on weather conditions in the territory of the vineyards were collected, and the amount of precipitation is shown as a variable that graphically shows how different the natural conditions are every year.
Piquentum Brazda 2012.
Although the wine was bottled in 2014, preparations for making the labels for this wine date back to the year 2012, with the collection of 200 copies of Glas Istre, a regional daily paper, printed on the day of harvest, 21 September 2012. This wine from the vineyards of Istria, which have been cultivated with natural methods only for a full 80 years, fully reflects the philosophy of the manufacturer, their attitude that the crucial elements for the creation of wine are time, place and honesty, and that wine needs no other accessories. The label design reflects this same philosophy: newspapers embody the symbolism of time (the day of harvest), place (regional newspapers) and honesty (information transmitted by the newspapers at the time – the testimony of time).
The label communicates a moderate year, with the highest rainfall in September, just when the grapes need to reach an optimum point of maturity, due to which the taste and strength of the alcohol was slightly lighter.
Project team:
Agency: Studio Sonda
Client: Vinski podrum Buzet – Piquentum
Creative and art direction, design, copy: Jelena Fiškuš, Sean Poropat
3D shaping for St. Vital: Eugen Slavik
Print: Etikgraf from Sv. Petra u Šumi
More at: www.sonda.hr.
Studio Sonda also awarded for Metaphoria II catalogue
Studio Sonda was recently also awarded for the catalog of the Athenian exhibition Metaphoria II with the Best of Show award for representative printing product. The award was presented during the maintenance of international festival PRINT.Fest 2017 in Zagreb, which included the presentation of awards for the best printing products in Croatia and the region: CROprint and REGprint.
The catalog is designed as a virtual tour of the exhibition Metaphoria II, a travel to Athens, view of the creation of art behind the scenes, but also the dismantlement of exhibits and a look at all the aspects of this experimental project.
As Metaphoria II project (in accordance with the name which is derived from the word metaphor) transported art in boxes (exhibits, ideas, experiments, concepts, poetry …) and all of these subjects changed throughout their journey to the final destination, the catalog itself also packed them among the pages and brings them wrapped in cardboard, transferring them to a new dimension.
More about the project is available at www.sonda.hr/metaphoria-ii-obilazak-atenske-izlozbe-katalogom.