Drugi jezik na kojem je dostupan ovaj članak: Bosnian
If lately you often miss your bus stop, put the kids to bed earlier, you always have a house full of snacks – you’re hooked on series. If you found yourselves lately sleeping in your daily clothes, children are waking up before you do, and passersby remind you of actors – you’re hooked on series. If lately you’ve been buying strange things, putting on weird tattoos and hanging out with people that you meet on the forums – you’re hooked on series.
This phenomenon of the popularity of series is one of the reasons why the creative workshop of McCann Zagreb and Fahrenheit chose “series addicts” as the main motive for the STREAM ON campaign. It’s a campaign for Croatian Telecom’s new service, STREAM ON, that allows streaming of content without spending your internet bandwidth, and also encourages fans of series to enjoy watching their favorite shows on smartphones. Campaign uses recognizable motifs that smoothly communicate the authentic insight into customers and thus make the campaign fun in a simple and understandable way.
The creative concept is signed by the chief creative officer Daniel Vuković, art direction was taken care of by Igor Miletić, the role of copywriter was played by Boris Miletić, and the role of the project leader went to Bianka Stojanov. Filming took place under the direction of Greg Vesel, while the production was done by the production company Paktmedia.