Drugi jezik na kojem je dostupan ovaj članak: Bosnian
28th and 29th November is the time for the 21st SEMPL conference that has become an event for all those for whom the insight into global trends in the field of leadership, brand development, innovation and marketing technology have become an integral part of everyday life. A quality program, excellent speakers and awards for media excellence will once again be marked by memorable visual identity, created by the Futura DDB agency.
This year nothing will be different
Valerija Prevolšek, President of the Conference, who has been holding all SEMPL reigns for many years now, is delighted with the new visual identity as it symbolizes the complexity and demanding nature of the profession, which is often underestimated in the eyes of the general public. To the classic question “What will make the 21st SEMPL different?” she gives a surprising answer – there will be nothing different on SEMPL this year.
“It is like we are on the conveyor belt of meta communication of events that offer something new. In the end, there’s very little of that new. We all know that all the successful conferences, here and abroad, have a clearly set vision, and their common denominator is a good program for the right professionals. That is why we will prepare the 21st SEMPL same as in previous years – with the desire to be the best for the best!”
Octopus as a symbol of strategy, creativity and intelligence
“Work in marketing and advertising requires a strategic and creative approach to problem solving. Key ideas have to be strategically and creatively adapted to the multitude of communication channels, they need to be personalized and responded to in real time, so in terms of agility we are like octopuses. Octopus is a symbol of strategy, creativity and intelligence. The octopus is therefore symbol of 21st SEMPL.” This is how the agency Futura DDB explained the selection of this year’s symbol of the conference.
The octopus is therefore a symbol of strategy, creativity and intelligence, and in 2019, together with SEMPL, it will become a symbol of trends and the future.