Apriori World and Shaping Agency have officially announced a new business collaboration in the field of strategic communication, aimed at developing new opportunities for organizations that understand the importance of strategic documents in achieving positioning and profitability goals.
This collaboration includes a partnership within the prestigious international PRO PR Conference, as well as the implementation of other projects in the areas of strategic communication and public relations. The goal is to better connect the Bosnian and Herzegovinian market with international projects. By joining Apriori World, Shaping Agency will exchange its knowledge and experience while acquiring new insights.
“I started my career as a student at Apriori Agency in Sarajevo, where I gained foundational knowledge in public relations that still serves me today. Before closing its office in Bosnia and Herzegovina, Apriori World launched national projects such as Web Award Me and DJ Talent Show, where I was actively involved in implementation and crisis communication management for companies like Telemach and Bayer Health Care. Among the projects I am particularly proud of is the PR Arena. In 2022, I relaunched this student-focused educational event with my colleagues through the Inntera Association, where I serve as president, in collaboration with the event’s founder and Apriori World’s director, Danijel Koletić. I am pleased to continue this collaboration now, having co-founded Shaping Agency with my partners. Our goal is to present new perspectives and projects to our clients,” said Adisa Velić during the signing of the partnership agreement.
Collaboration on the PRO PR Project
Apriori World, known for projects like the PRO PR Globe Awards, Youth Business Camp Adria, Inspiring Agriculture, and PR Roman Forum, has worked with clients such as Harvard Medical School PGME, Arithera Hospital, and the European Bank for Reconstruction and Development. Nine years ago, as part of its strategic plans, the agency began a new era of operations focused on strategic communication.
“While our operational activities remained available to clients in Bosnia and Herzegovina even after the closure of our office, I am delighted to collaborate again with Adisa Velić and her team. Her expertise, dedication, knowledge, and experience guarantee a successful partnership. Organizations in Bosnia and Herzegovina – whether in the public, private, or NGO sectors – face fundamental challenges in defining strategic communication. For instance, if we analyzed how many companies have a green communication strategy document, closely tied to global ESG strategies, the results would be alarming. Together with Shaping Agency, we aim to shape the market with innovative ideas. The first step in this collaboration begins with the PRO PR Conference project,” said Danijel Koletić regarding the new partnership.
About the PRO PR Conference
The PRO PR Conference is a prestigious international event that brings together professionals from the fields of public relations and integrated communications. It is one of the leading educational platforms, held annually in different countries across the region.
To mark the 10th anniversary of the PRO PR Conference in 2012, a unique awards program, the PRO PR Globe People Achievement Awards, was established. These awards honor individuals who have significantly contributed to the development of public relations.
Previous Award Winners from Bosnia and Herzegovina
Some of the previous recipients of this recognition come from Bosnia and Herzegovina. For instance, the Infigo Awards was presented to Ekrem Dupanović, founder of Media Marketing magazine and portal, in 2017. The PRO PR Globe People Vision Manager award was given to Edhem Fočo, Executive Director of Al Jazeera Networks (Balkans), in 2022, as well as to the then CEO of BH Telecom, Sedin Kahriman.
The PRO PR Globe People Achievement Awards have been awarded to:
Dr. Zoran Tomić, Rector and Professor at the University of Mostar, Prof. Dr. Mladen Mirosavljević, Director and Professor at Banja Luka College, Amela Odobašić, Director of the Broadcasting Department at the Communications Regulatory Agency of BiH,Una Bejtović, Director of Bejtović Communications, Dr. Jelenka Voćkić-Avdagić, Professor at the Faculty of Political Sciences, University of Sarajevo, Ethem Numić, Director of Marketing and Development at AS Holding, Mirna Šoja, Spokesperson for the Ministry of Internal Affairs of Republika Srpska, Dunja Mijatović, Human Rights Expert, Activist, and Council of Europe Commissioner for Human Rights,Dijana Tepšić, Co-founder and Creative Director at Play Team AgencyDarko Juka, Head of Public Relations for the Government of Herzegovina-Neretva Canton, Željka Bajramović, Marketing Manager at FIS, Nataša Aleksić, Public Relations Officer at the Ministry of Health and Social Welfare of Republika Srpska, Selma Riđanović Kenović, Head of CX, Marketing, and Communications at UniCredit Bank, Ratko Kovačević, Head of Communications for the Indirect Taxation Authority of BiH, Ilarija Bašić, Advocacy Communications Officer at the Danish Refugee Council, Zeljko, Marketing Manager at SPARK Business Park, Nađa Lutvikadić-Fočo, Head of Promotional Communications at BH Telecom,Almedina Porča, Deputy Head of Public Relations for the Municipality of Stari Grad Sarajevo, Aida Salkić, Founder and Director of Beyond Consulting PR Agency, Mak Kapetanović, Communications Expert, Melina Kamerić, PR & Communications Officer at Al Jazeera Balkans, Dr. Nino Ćorić, Associate Professor at the University of Mostar, Elvedina Džakmić-Klempić, PR Manager at Communis Agency, Melisa Durak, Communications/Public Relations and Project Management Expert, Misijana Brkić-Milinković, Head of Corporate Communications at HT ERONET, Aleksandra Marković, Public Relations and Marketing Manager at Tropic & Moj Market, Melisa Čengić, Customer Relations Manager, Marketing Manager, and Public Relations Manager at Porsche, Nedžad Džudža, Director of Marketing and Corporate Communications at Raiffeisen Bank, Latifa Imamović, Marketing Director at Klika, an, Senad Alibegović, Founder and CEO of KENSHO Communications Agency.
This award has been recognized by five global communications associations, which nominate future winners either through their former members or directly. These individuals stand out through their communication creativity, leaving a mark in the field of public relations. These associations include:
- The Public Relations and Communications Association (PRCA),
- The International Public Relations Association (IPRA),
- The International Communications Consultancy Organisation (ICCO),
- The Chartered Institute of Public Relations (CIPR).
Through their nominations, these organizations support the recognition of excellence in communication.
The PRO PR Globe People Achievement Awards also include categories such as:
- PRO PR Globe Vision City Achievement Awards,
- PRO PR Globe Vision Manager Achievement Awards,
- PRO PR Globe Entrepreneur Achievement Awards,
- PRO PR Globe Transparency in Communication Achievement Awards, and
- PRO PR Globe Infigo Achievement Awards for outstanding contributions to the development of the communications industry.
For more information about the event, registration, and program, visit the official PRO PR Conference website at https://pro-pr.com/.
