Starcom has won Fiat Chrysler’s media buying and planning account after the brand’s global review, and will thus replace the incumbent Maxus.
The account estimated to be worth €600 million will change hands in March in about 30 markets in Europe, the Middle East, Africa and Asia-Pacific.
Owner of Fiat, Jeep, Chrysler, Dodge and Alfa Romeo brands among others, Fiat Chrysler Automobiles is the world’s seventh largest carmaker by volume.
In 2013, then Maxus chief operating officer Mark McCraith joined Fiat to become marketing director before returning to the agency as CEO in 2015.
