Source: Adweek
Amazon was one of the advertisers who nailed it for the Super Bowl this weekend. In yet another star studded spot for this Super Bowl, Amazon imagined what would happen if their Alexa lost its voice, and their back-up plan is hillarious.
In addition to the richest man on the planet, Jeff Bezos, the ad features a great line up of stars including Gordon Ramsay, Rebel Wilson, Cardi B and Sir Anthony Hopkins.
At 90 seconds long, this ad had plenty of time to play around—and made great use of the opportunity, even including a six-second pause (which was comedy gold, literally, costing $1 million on its own). The ad left a smile on everyone’s face, exactly the result Amazon was looking for.
The ad was done by the Lucky Generals agency, in collaboration with Amazon’s in-house creative team D1.
https://www.youtube.com/watch?v=ksnvi6c9sAk
