Source: Adweek
At the end of the year, people usually make their New Year’s resolutions, setting goals for themselves which, truth be told, usually get forgotten by the time they sober up after the holidays, but nevertheless Spotify jumped on board and gave some suggestions in their holiday outdoors campaign.
The streaming music service uses billboards with snappy headlines, showcasing some fun data from their users to bring quite special New Year’s resolutions for 2018. The ads highlight #winning behavior from 2017 that should serve you well in 2018.
The campaign also includes life-size cutouts in New York, Los Angeles and Miami, featuring artists including Cardi B and Bruno Mars, into which passersby will be able to stick their heads for a photo.
The work was made in-house. Like the first round of ads last year, the campaign remains one of the most delightful deployments of user data in advertising today. The ads exude a feeling of joy, even in difficult times, and capture the wonderful quirks of its users—who clearly dig deep into the service and make it an everyday part of their lives.
