Drugi jezik na kojem je dostupan ovaj članak: Bosnian
The Sweat Sponsorship is an original Corinthians shirt from OMO Sports.
Sports sponsorship is one of the areas that give the brands a potential to truly shine, but due to its size you can find here equal number of miss and hit efforts. This time we ran into one true hit, by brand OMO Sports in Brazil.
This might be one of the most original sports sponsorships we have seen lately, and its best part is in the way it ties in with the brand. OMO Sports is one of the leading detergent brands in Brazil, and they wanted to boost their image in the sports community. With this goal in mind, they designed some truly original jerseys for the Corinthians club from São Paulo.
At the beginning of the match the jerseys are plain white, but as the match picks up the pace, so does the sponsorship become more visible.
Results for the brand were impressive. Immediately after the match brand had 120 million impressions, with an audience of 18 million people on TV, and 30,000 people at the stadium, and the attention of global media afterwards.
The whole action positions OMO Sport as a best option for washing sweaty clothes, thanks to their exclusive formula, and some special ink used for the players’ jerseys.