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Spectacular 24 Hours of Elegance 2017 by CHIVAS ends in Belgrade

Belgrade is on the map of world capitals where elegance and tradition, but also progressive design, are valued and understood

Media Marketing redakcijabyMedia Marketing redakcija
06/09/2017
in News
Reading Time: 3 mins read
Spectacular 24 Hours of Elegance 2017 by CHIVAS ends in Belgrade 34
Pročitaj članak na Bosanskom

Belgrade has hosted the prestigious 24 Hours of Elegance – Concours d’Elegance & Salon of Excellence for the seventh time, in partnership with Chivas.

The three-day spectacle, dedicated to the culture of classic cars, elegance and top quality, was held from 1 to 3 September, in partnership with the Belgrade Waterfront, the Serbian Federation of Historic Vehicles (FIVA member), and under the patronage of the Royal Family Karadjordjevic.

The gathering began at Beli Dvor (White Palace), on Friday, 1 September, with the gala opening of the unique Masters of Excellence exhibition, featuring top masters of quality, such as Camps de Luca bespoke tailors from Paris, superb bespoke shoemakers Aubercy, also from Paris and with over 80 years of tradition, then the exclusive cloth maker Dormeuil, and with the participation of masters of the finest handmade leatherwear by Melina of Naples.

In the presence of Chivas’ international brand ambassador, Ken Linndsay, an exclusive VIP tasting of Chivas Regal L Extra Whiskey was held in the Royal Library, as an integral part of the rating of exceptional creations.

A special segment of this year’s edition of 24 Hours of Elegance was the presenting of Belgrade Masters of Excellence, the finest artisans from city of Belgrade. Here, brands were presented which can compete as equals with world brands, including Hoh timepieces created by Jovan Jelić, Igor Suhenko’s bespoke shoes, Maruška accessories and Aqos, an amazing project of the Serbian supercar designed by Saša Milovančević, renowned automotive designer.

Guests at the opening gala enjoyed a ballet performance by the team from National Theater from Belgrade, Jovan Veselinović and Tatjana Tatić, a fashion show by designer Francesca Cappelletti, designer from Naples, and as a suitable ending of the evening, accompanied with Martell brandy, there was a presentation of works by contemporary artist Marina Marković, in collaboration with Nešović Fine Arts. The same evening funds were raised for the Princess Katherine Foundation.

Saturday, 2 September, was absolutely marked by the Belgrade Classic Car Show 2017, under the auspices of Belgrade Waterfront, featuring stars among the cars owned by the most famous world and domestic collectors.

This was the first time that Belgrade Waterfront hosted the prestigious automotive event, Concours d’Elegance 2017, an exhibition of the most refined models of classic cars, specially selected for this occasion. These prestigious cars were rated by an expert jury, chaired by renowned collector Anthony Hertzberger of Amsterdam, choosing the best in different categories, and it all culminated in the award ceremony and announcing of the CHIVAS Best of Show 2017. The cup was awarded to the exquisite Rolls Royce Phantom III, made in 1937, which is part of the famous Tiriac Collection.

In the delightful ambiance of Belgrade Waterfront, under the auspices of Diplomacy&Commerce and with the support of Absolut Vodka, the most prestigious world brands were presented, gathered at the conference and exhibition which introduced the prestigious luxury creators to the invitees.

The conference also presented the literary work of Viaggio con Leonardo – Voyage with Leonardo, by Katie Ferri, who explores the relationship of her family with the genius artist and scientist Leonard da Vinci.

In front of Belgrade Waterfront, ladies showed their finest hats in the Ladies Hat Contest, organized in partnership with the delegation of the Amitie sans Frontiere humanitarian association from Tokyo and Monte Carlo, as an introduction to the CHIVAS Best of Show 2017, which awarded the most prestigious awards to the award-winning collectors within Concours d’Elegance 2017.

As a big finale of the 24 Hours of Elegance, the Chivas party was organized in partnership with Gloria magazine, which was the culmination of the evening and a brilliant ending of the event that puts Belgrade on the map of world capitals where elegance and tradition, as well as progressive design, are valued and understood.

You can find more information about the event at www.24sataelegancije.com.

 

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Autor

  • Media Marketing redakcija
    Media Marketing redakcija
    Media Marketing is the most relevant media in the communications industry of the Adriatic region, created with an idea and the vision to educate, inform and bring the professionals from the industry together on daily basis.
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