Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Outgoing WFA President and RBS CMO, David Wheldon has recognised the achievements of seven key initiatives led by Advertiser Associations around the world as part of an awards ceremony held during WFA Global Marketer Week in Lisbon.
The President’s Awards recognise initiatives that deliver an outstanding contribution to the marketing industry. They are awarded annually to projects run by national advertiser associations that have helped advance the marketer’s agenda and made a real business difference. Initiatives were judged on being able to compellingly demonstrate that they had made a measurable impact in the last year.
One of those who proved this is the Slovenian SOZ and its Golden Drum Festival! The Golden Drum has become one of the largest international creative festivals in Europe and attracts more than a thousand established and young European creatives from 40 different countries. The festival strives to raise the standards of marketing communications and to promote transparency in advertising. It has had a profound impact on the development of creative industries especially in Central and Eastern Europe.
Amid the recognition awarded last night to the Slovenian Advertising Chamber, we got an exclusive statement from Lisbon, from Mojca Briščik, Director of SOZ and President of the Golden Drum.
“On behalf of the Slovenian Advertising Chamber (SOZ), I can say that this recognition comes at exactly the right moment. The fact that even the WFA, as an exceptionally important international organization, recognized the role that Golden Drum had and still holds, is invaluable. The award awarded to the Chamber is an award to all those who created, and built this festival. I received this important, and valuable award first of all on behalf of all those who believe in Golden Drum to this day. And as the father of the festival Jure Apih said: “We want that advertising changes world for the better”, which is one of the goals that we will continue to pursue at the Golden Drum,” said Mojca Briščik.
This year seven initiatives were picked from 20 submissions from 13 national advertiser associations from the WFA’s 60 strong membership of national advertiser associations on six continents, and the other six winners are:
AANA (Australia) with their Advertising Sentiment Index; ABA (Brazil) with Collaborative Protagonism; ANA (US) with CMO Masters Circle and CMO Growth Council; APAN (Portugal) with the Academia APAN; SA (Sweden) with The Transparency Guide; and UDA (France) with the Creative Lab.
“WFA national advertiser associations are working tirelessly to champion the marketing industry and promote what’s best about our activity and profession. Each of these seven award winners has created real value for their members and benefited the wider business and community. Congratulations to all,” said David Wheldon, outgoing WFA President and CMO at RBS.