A good performance campaign does not automatically mean a good competition entry. How to connect business, marketing and media objectives, clearly present results and demonstrate the project’s actual impact to the jury will be the focus of the Prijava bez greške webinar, organized by SoMo Borac together with Aleph ahead of the 14th edition of the regional award.
The webinar will take place on Tuesday, September 1, 2026, from 2 PM to 3 PM, and is intended for applicants who want to better structure their performance case. The focus will be on how to explain what the campaign achieved, but also how to connect the results with the defined objectives and present them in a way that clearly demonstrates their impact.
Ružica Vrdoljak Ličina from SoMo Borac will discuss why a quality campaign alone is not enough for a quality entry and why the jury can only evaluate what is clearly presented, explained and supported by evidence.
The jury perspective will be presented by Tihana Sedlar Krauz, President of the SoMo Advertising jury from Hrvatski Telekom. She will discuss how the jury approaches reading and evaluating entries, the difference between a good result and actual impact, and the most common mistakes in performance entries.
Marko Mikeš from Aleph will focus on the structure of a performance story, from defining the business problem and campaign insight to setting measurable objectives and demonstrating the connection between activities and achieved results.
The webinar will also include an example from agency practice. Brigita Krog from Imago Ogilvy will present a case study of a successful entry from an agency that has achieved excellent results in the competition so far, with a look at the story behind the entry and what they would do differently today.
The program will conclude with a ten-minute joint discussion featuring all speakers and questions from the audience.
Registration for the webinar is open, and it is intended for everyone who wants to learn how to build a performance story that clearly communicates results to both the jury and clients. The registration link is available via the link.
