McCann Tirana has created a new campaign for the fresh milk of the Lufra company, whose main character is the plush cow Lula. Lula reveals us the path by which only the freshest and highest quality milk comes from the farm to our table.
The campaign aims to highlight the quality of fresh milk from Lufra portfolio, which is presented through a symbolic link between the cow Lula and real cows on a farm, whose milk reaches the family table.
“As there are numerous imported dairy products and brands on our market, our goal was to make Lufra stand out from the crowd and to clearly point out the importance of fresh pasteurized milk in the daily diet. Lula, in this sense, is a reminder that some things in life are closer to us than we think,” said Flonia Vasia Gjollma, Art Director at McCann Tirana.
See the new video below:
CREDITS:
Art Director: Flonia Vasia Gjollma
Senior Art Director: Gazmend Pinjolli
Account Director: Alma Avllazagaj
Production: Anima Pictures
