Source: brand-news.it
Nutella has launched a promotional action with the Bcube agency in the Italian market, where buyers of 800g or 950g jars will have the opportunity to take part in the draw in which the main prize are 100 pancake plates by Tefal, with a unique Nutella branding thanks to which they will be able to make personalized pancakes.
The communication of this promotion, created and implemented entirely by BCube, is fully implemented in digital media, including Facebook, Instagram, and other online video activities.
Credits
Agency: BCube
Executive Creative Director: Andrea Stanich
Creative Director: Arturo Dodaro
Senior Copywriter: Alessandro Miasi
Art Director: Giulia Mangano, Marie Poumeyrol
Account: Federica Fragapane
Media Center: Mindshare
