Slovenian Advertising Festival SOF concluded last night in Portorož with a gala award ceremony. Numerous lectures, panel discussions, workshops and evening events attracted over 1,200 participants to Portorož this year, and the closing ceremony showcased the winners of the most prestigious awards.
Advertising Person of the Year is Pavel Vrabec, General Director of media outlet Pro Plus.
Advertiser of the Year 2016 is Triglav osiguranje.
Brand of the Year 2016 is Laško.
Agency of the Year 2016 is Grey.
Young Lions who will represent Slovenia at the Cannes Lions international festival of creativity are Gregor Vuk and Boštjan Larnik.
Today we publish only the winners of the Grand Prix awards. Check the winners of bronze, silver and gold awards on Monday, when we publish the full list of winners.
Grand Prix winners per categories are:
Group A, Integrated communication campaigns – Startaj Slovenija (advertiser Spar Slovenija, agency Formitas BBDO)
Group B, Digital communication campaigns – Lahkonoćnice (advertiser Si.mobil, agency Grey)
Group C, Innovative solutions – 2.januar (advertiser Infokart, agency Pristop)
Group D, Branded or created content – Triglav (advertiser Geodetska uprava Republike Slovenije, agency Taktik)
Group E , Direct communication – Cancer Bra (advertiser Palmers, agency Grey)
Group F, Digital communication – Triglav Drajv (advertiser Triglav osiguranje, agency Grey)
Group G, Film – series of works Laško dvoboj (advertiser Pivovarna Laško Union d.o.o., agency Luna TBWA)
Group H, Print ads and posters – series of posters Golden Drum (advertiser Paideia d.o.o., agency Luna TBWA)
Group I, Radio communication – Pivska najava (advertiser Pivovarna Laško Union d.o.o., agency Luna TBWA d.o.o.)
Group J, Graphic design – Kocbek (advertiser Uljara Kocbek, agency VBG)
Group K, Ambient advertising – Grand Prix was not awarded
Group L, Social good – Don’t wait, become a donor (advertiser Slovenija transplant, agency AV studio)
