Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Snapchat beefed up its ad-targeting capabilities by reaching a partnership with Nielsen’s mobile Digital Ad Ratings unit (mDAR).
Adweek reported that Snapchat advertisers will now be able to buy audiences by age and gender, much like they do with television. For the most part, it’s the same kind of system—from ordering to measuring the results—that marketers are accustomed to with Nielsen’s TV offerings.
The mDAR move simply gives brands another purchasing option, as the other methods of buying Snapchat campaigns via its ads API remain available.
For the last two years, Snapchat execs have worked quickly on their advertising capabilities. For instance, they inked a deal with Oracle just last week to let brands use offline data to drive better campaigns on the app.
In the end, it’s all about mobile video with its Snap Ads, which are full-screen vertical spots that can be immersive, as Snap competes with the likes of Facebook, Twitter, Instagram and Pinterest and hopes to impress Wall Street investors.