The Slovenian-Croatian AI-powered project Alternate Re[AI]lity, developed by Slovenian creative studio Digital Da Vincis for the PEEK&POKE Computer Museum in Rijeka, has been shortlisted for the 2025 Clio Entertainment Awards in the U.S., one of the most prestigious accolades in marketing and communications across film, television, gaming, and live entertainment.
This is the first-ever shortlist at the Clio Entertainment Awards for Slovenia.
A mere several dozen entries made it into the Live & Entertainment category finalists, which recognizes projects and events “for a live or virtual audience, including museums, performing arts, or theatre”. Among the prominent finalists in the Live & Entertainment section is the Opening Ceremony of the 2024 Paris Olympics (this year’s Cannes Lions Grand Prix winner), projects from Netflix, New York City Ballet, Universal Studios, Museum of Modern Art (MoMA) and top Broadway musicals.
About CLIOs
The Clio Entertainment Awards, launched in 1971, specifically honor excellence in marketing and communications across film, television, gaming, and live entertainment, spotlighting the artistry behind how stories are brought to audiences worldwide.
2025 shortlist includes all major Hollywood studios like Warner Bros., Universal, Paramount, Marvel, streaming services Netflix, Apple TV, Amazon, HBO Max, Disney+, creative campaigns for acclaimed movies and TV Series such as Stranger Things, Severance, The Last of Us, Minecraft Movie, Superman and others.
The ceremony will take place in the iconic Dolby Theater in Los Angeles on November 13th (at the home of the Academy Awards, the Oscars). Comedian, actress, and producer Rachel Bloom is set to host the awards.
The Clio Awards, founded in 1959, are among the world’s most prestigious honors celebrating creativity and innovation in advertising, design, and communications. Recognized globally, they highlight work that pushes boundaries and sets new standards for the industry.
About the Project: Alternate Re[AI]lity
“Alternate Re[AI]lity: Computer History Circa 1890” is a social media video series that reimagines a fictional 1890s computer age through the lens of artificial intelligence. The format mimics archive-style silent films, creating a faux documentary series about imaginary computer and gaming innovations from over 130 years ago.
The project uses real exhibits from the PEEK&POKE Museum, including early computers, consoles, phones, and space tech, reimagined through modern AI tools like Midjourney, Runway, Pika, Luma, and the AI music generator Udio.
The campaign has already earned recognition being nominated for The Webby Awards 2025, winning Gold at SOF (Slovenian Advertising Festival), Silver at the Epica Awards and Bronze at The Anthem Awards.
About PEEK&POKE Computer Museum
Founded in 2007 in Rijeka, Croatia, PEEK&POKE is one of the region’s most charming and unique museums. Entirely run by volunteers, it offers visitors an interactive journey through the history of computing, where you can see, touch, and play with hundreds of retro tech artifacts, from early Macintosh computers to classic arcade games.
