Drugi jezik na kojem je dostupan ovaj članak: Bosnian
The popular beverage Sky Cola is rolling out a phenomenal surprise for all fans of football clubs across Bosnia and Herzegovina!
Wishing to contribute to the most popular sport in BiH, Sarajevski Kiseljak has started a co-branding program with twelve football teams of the Premier League of BiH, and has issued a special edition of Sky Cola. Along with the famous logo of Sky Cola, the labels on the bottles will now feature the crests and colors of NK Siroki Brijeg, FK Rudar, FK Sarajevo, FK Radnik, NK Čelik, FK Mladost, NK Vitez, FK Željezničar, FK Slavija, FK Rudar, FK Borac and FK Velež.
The co-branding program of Sky Cola gives clubs a unique opportunity to gain an additional source of funding this year thanks to the support of their loyal fans.
“By continuing our long-standing efforts to contribute to creating higher quality football in Bosnia and Herzegovina, Sarajevski Kiseljak offered cooperation on this project to all the clubs of the BiH Premier League. As some clubs were unable to accept the collaboration due to previous commitments, the Support and Cheer program resulted in partnerships with 12 clubs, with an open call to the others to join later. We believe it is extremely important that local companies support and launch projects such as this one, which ultimately bring added value to the entire community,” said Davor Čičić, director of marketing and development at Sarajevski Kiseljak.
Since the bottles of the special edition of Sky Cola feature the emblems of the clubs, by choosing a bottle each buyer also chooses the club to which they wish to provide direct financial support.
This year the games, gatherings and outings, as well as the everyday desire for refreshment, are an ideal opportunity for true fans to combine two passions – a passion for Sky Cola and their passion for football.
For more information visit www.skycola.ba.
And what did the clubs have to say about this partnership?
Edis Kusturica, president of FK Sarajevo: We at FK Sarajevo are exceptionally pleased with the continuation and expansion of cooperation with Sarajevski Kiseljak, which is one of the most famous brands of the food industry in BiH. Three years ago we began with the re-engineering of the Club, trying to establish a corporate structure giving priority to business and marketing activities, convinced that in the future the Club must make a commitment and operate as a commercial entity in accordance with our interests, but also the interests of our business partners. In Sarajevski Kiseljak, we found a prominent business partner and I am certain that our business relationship will continue to expand.
Dino Selimović, general manager at FK Sarajevo: Our Club recognized the importance of co-branding a few years ago, so activities like this are part of our strategic plan to strengthen our marketing and the FKS brand. We are happy that we are undertaking one of the major projects of this kind with a local company that has been supporting sport in BiH for a long time. There’s no better cola for us than the Sky Cola of Football Club Sarajevo.
Mladen Krstajić, president of FK Radnik: Sarajevski Kiseljak and FK Radnik were brought together by the same goals – commitment to goals that benefit the entire community. We are confident that together we can do a lot of positive things for the promotion of sport as an important factor in Bosnia and Herzegovina and the local community, as well as the human aspect, which is why this collaboration is very important to us.
Josip Bevanda, director of NK Široki Brijeg: Football club Široki Brijeg is extremely pleased to cooperate with Sarajevski Kiseljak through the loyalty program of Sky Cola. NK Široki Brijeg is one of the most well-known brands in sport, which was confirmed by winning a number of trophies in the domestic championship and cup competitions and going out on the European stage. The same goes for the Sky Cola brand of Sarajevski Kiseljak, which has long been recognized in BiH and beyond. The partnership between NK Široki Brijeg and Sky Cola is a sign of recognition of the true values in sports and business, and a sign that has been recognized by many of our fans as well as lovers of this refreshing beverage. Sky Cola of NK Široki Brijeg is thus the best choice for enjoyment and refreshment!
Branislav Rokvić, president of FK Rudar: I think that the offer of Sarajevski Kiseljak for this kind of cooperation deserves every praise. Since the club does not have funds to invest, and the investments of sponsors are not very large, it is expected that the club and the sponsors will benefit from this type of cooperation. It’s hard to estimate right now how great the mutual benefit of this could be, but with time we are sure it will grow. I hope that the investment of Sarajevski Kiseljak will pay off in the future, as well as for the club, since every penny is welcome in these difficult times.
Marin Raspudić, president of HŠK Zrinjski: Our club will always happily support this kind of project and we are happy that in BiH there are companies that support sports. By marketing a branded product, Sky Cola of HŠK Zrinjski, Sarajevski Kiseljak has confirmed that.