Hub me with creativity is the slogan of the Festival of Creative Industries Skopje Kreativa, which is being held for the fifth time in the Macedonian capital. This renowned festival aims to develop and encourage creative industries, as well as to encourage individual creativity, skill and talent. During the three-day festival, Skopje becomes a creative center for the region, a place for the exchange of knowledge and experiences, and in one place brings together famous names from the creative industries in the region and Europe, talented young artists, professionals, university and high school students.
For the second consecutive year McCann Skopje is part of this creative story and through an inspiring and fresh creative expression visually expresses the message of this year’s Festival: Creativity is all around us, able to connect us to the various levels and through different ways. The creative team of McCann Skopje created the visual identity of the festival as well as all the promotional materials including TV animations, catalog, site branding, official program, and other.
This year’s rich and varied program consists of presentations, projects from fashion design, master classes, creative workshops for children and high school students and other interesting programs. Visitors can enjoy the exhibitions of students, video and multimedia projections, as well as concerts. An essential part of the festival are pop-up stores of unique jewelry, filigree, household items and fashion accessories. Master classes will be held by Karl Malmvall, designer from Sweden with extensive experience in IKEA, and Austrian Heidulf Gerngross, a renowned urban designer. In addition, one of the lectures on creativity and inspiration will be held by Ivica Spasovski from McCann Skopje.
You can see the spot below:
