For the sixth consecutive time, the Weekend Media Festival hosted the SoMo Borac competition, which celebrates the best digital works. For the first time, the award ceremony was held in the Weekend Hall, in front of more than 500 spectators. The work was judged by an expert jury composed of digital experts from the region’s top agencies.
“This year we’ve seen a very interesting trend – a lot of small agencies that are finalists or winners, who have shown very good work. We have also seen a few campaigns that were so emotionally charged, and many people in the audience had teary eyes. As throughout all these years, once again, at the sixth SoMo Borac, we got a cross section of the region as well as a hint of trends that are expected in 2019. Be sure to check out the works on the SoMo Borac YouTube channel,” said Ružica Vrdoljak Ličina from SoMo Borac organization.
This year’s SoMo Borac winners are:
SoMo web
Web burza, Vipnet
Size, Fresh Island
Glitch Agency, Bikini Moon
CM Godine
Ivana Mijatović, Pioniri, Frikom
Sara Jerman, Cvoke, Olival
Dijana Dretar, Degordian, Franck
SoMo Tech
Delta Reality, Tumpic / Prenc, Svetvinčenat
Delta Reality, Vipnet
Luna/TBWA, Lidl Slovenija
Somoritanac
Agencija 101, UNICEF
McCann Beograd and McCann Podgorica, NGO Women’s Rights Center
Direct Media, SPIKS
Viralni blockbuster
Ovation BBDO, Nectar
Agencija 101, UNICEF
Agencija 101, Atlantic
Digitalni mix
Bruketa&Žinić&Grey, Croatia osiguranje
Pristop, Atlantic
Communis DDB, Bambi a.d.
SoMo content
Ovation BBDO, Nectar
Communis DDB, Bambi a.d.
Degordian, Vipnet
SoMo App
Infinum, Sandoz
Zagrebačka pivovara, Degordian
Pristop, Zavarovalnica Triglav
SoMo Social
Saatchi & Saatchi, Jana
Glitch Agency, Na terapija
Eden na eden, Sport M
