At first glance, the awarded projects have little in common. One addresses proper posture, another explores parents’ relationship with feeding their children, while a third connects traditional and new media in the communication of a natural spring water brand. The list also includes the Zagreb appearance of one of the world’s best-known historians, a campaign dedicated to skin protection and a project advocating a different approach to news.
What connects them is that they were created by Croatian agencies and received six recognitions at this year’s IPRA Golden World Awards, a global competition that has been evaluating projects in public relations and communications for decades.
With two awards, Millenium promocija was the most successful Croatian agency. The campaign Ispravi se, created for Croatia Poliklinika, was awarded in the Community Relations – Agency category, while the project #SaveYourSkin for La Roche-Posay won in the Healthcare – Agency category.
The same category also brought an award to Abeceda komunikacije, although for a completely different healthcare challenge. The campaign Ljubav je poljubac, ne hrana, developed for Poliklinika Salvea, earned the agency recognition in the Healthcare – Agency category.
CTA komunikacije received an award for the campaign Najljepša priča iz prirode, created for the natural spring water brand Cetina. The project was named the winner in the Integration of Traditional and New Media – Agency category.
Among the winners is also Integralni marketing i komunikacije, whose project Harari u Zagrebu, created for Agency IMC, won in the Event Management and Live Communication – Agency category.
The list of Croatian winners is completed by 404 agency. The project Konstruktivno novinarstvo – korak prema vijestima kakve trebamo, carried out for the Agency for Electronic Media, was awarded in the Public Sector – Agency category.
This year’s result was therefore not built around a single dominant topic, format or type of client. Croatian projects were recognized across five different categories, and their range shows that the international visibility of the local industry no longer rests on isolated success, but on an increasingly broad circle of agencies and communication disciplines.
