Source: Adweek
Shiseido and Wieden + Kennedy Tokyo have launched a vibrant, lush new campaign for their new WASO product line, which compells viewers to sit back and enjoy full minute of this spectacle of color.
https://youtu.be/KMHksE7H0pY
If you are asking yourselves what does this all have to do with skin care, the enswer is that the images shown in the spot represent the range of ingredients in the WASO line, with each tied to a specific plant.
The ad is fittingly called „All Things Beautiful Come From Nature“ and there is also a longer behind the scenes video which you can see below, and which will explain the mix of tech and nature in the spot.
https://youtu.be/ERXRYtdag9k
The ad, and the product, are targeted at millennials, and beyond the films above, the full campaign also includes a series of “on the road” films and a group of striking, high fashion-style images representing different elements in the WASO equation, as shot by Dutch photographer Viviane Sassen.
Wieden + Kennedy Tokyo also handled packaging design for the new products.
