There are many ways a family can save money by sharing – they can share the same toothbrush or the same mobile operator. This is the idea behind a campaign Bruketa&Žinić OM did with Vipnet in order to promote their Family offer.
TVC English version:
Part of the campaign was a Facebook competition, the first in Croatia to allow players to take part in it directly in their news feed, by trying to use their toothbrush to avoid their family members.
Near Vipnet’s sales centres, custom-made interactive screens were placed where passers-by could check how much they look like their family members, friends or other passers-by and pick up the picture in nearby Vip shops.
