Croatia’s leading consulting company Sense Consulting and international award-winning creative agency Bruketa & Žinić OM have launched a joint project, Design Thinking Croatia. It is a service of business consulting that uses a world-recognized Design Thinking method, and serves to create innovation, develop an innovation culture and awaken creativity. The method helps companies to become more agile and innovative in today’s unpredictable times, much like startups.
“Innovation and creativity are key factors of business growth, but research shows that two-thirds of Croatian companies don’t innovate because they consider they don’t need it, that it is too complicated and expensive, or thinking that not everyone can be innovative and creative. Design Thinking method proves that everyone is a creative and that through five steps we can reach a tangible and market-tested prototype of an idea,” explained Vedran Antoljak, the main partner in the Sense Consulting.
“Design Thinking is not reserved only for designers, it’s not about design, but about creative thinking like a designer, nor is it mere theorizing, but creation. Whether it is a short workshop or a months-long project, Design Thinking leads to concrete solutions which in its core have users and their real needs, not innovation for innovation sake,” said Nikola Žinić, creative director of advertising agency Bruketa&Žinić OM.
Design Thinking method was created by the need to find innovative solutions in a dynamic business environment in which we operate today, where traditional methods and tools are no longer sufficient. The method was developed at the Stanford University, and is applied by many globally successful companies like Apple, IBM, Samsung, or Procter & Gamble, as well as numerous smaller companies and organizations from various industries, including some in Croatia. IKEA, for example, based on the principles of design thinking first began producing furniture in a way that enables any user to easily transport it and assemble it on their own.
Design Thinking Croatia is the first structured and systematic form of business consultancy for organizations and corporations that uses this method in the country and the region. Team of trainers of Design Thinking Croatia was educated at the HPI School of Design Thinking at the Hasso Plattner Institute in Potsdam University, and other respected institutions that deal with the topic of design thinking.
Contact: Jelena Mihelčić, [email protected]
