All who are engaged in design, advertising and activities on the creative scene meet with the client’s feedback. Sometimes it seems that the client and the creative don’t speak the same language. Can the results be successful without their understanding? How can you expect that the final product to be satisfactory for all, if those who are creating it don’t have a good feedback?
Señor Agency decided to initiate a dialogue on the subject and has prepared Umjetnost feedbacka (The Art of Feedback) – a project in which they invite all who are interested (regardless of whether they are designers, architects, copywriters, freelancers or agency people, or anything else in the creative industry) to share some of the feedbacks they received in their career on the project website at umjetnostfeedbacka.com.
During the Design District event, Señor will prepare an AV installation in which they will try to interpret the received feedback and breathe life into written text, underline the ambiguity and susceptibility to interpretation and illustrate the complexity of the relationship between the client and the creative.
For this they need your help: by 20 May, enter some of the interesting feedbacks you’ve received at umjetnostfeedbacka.com and be part of the answer to the biggest mystery of the creative industry. Anonymity is guaranteed!
