A successful year is behind the Atlantic Group, marked by growth, internationalization, expanding horizons and conquering new shores. The continuation of this trend is a strategic goal of the company for the future. If in the equation we also include the slogan Ocean of opportunities, the foundations are then laid for a brief for the new corporate overview.
Agency Señor created a corporate overview that uses a simple intervention to transform an ordinary book into a wave, and invites all associates, partners and investors to join the company in the adventure of conquering new markets.
“Annual reports of multinational companies don’t have to be just dull financial statements, review of brands and ownership structure. They can convey what makes the company special to the one who reads them – they can convey its mission. We love the simple ideas that convey the idea of the brand without too much eye candy and complications. With a little twist, a quite common report was given a new dimension and became interesting both in form and message. It’s playful and progressive, just like the Atlantic Group,” said Vanja Blumenšajn, creative director of Señor.
Señor team: Vanja Blumenšajn (creative director, copywriter), Vinko Čuljak (art director, illustrator), Iva Kaligarić (account director), Nina Trumbić (account, production manager) // Production: Cerovski print boutique, Prozirni namještaj (plexi box) // Photos: Tomislav Marić, Video: Adam Bukvić // Atlantic Grupa: Gabrijela Kasapović, Feđa Hudina, Tina Miličić.
