A traditionally excellent collaboration between the Atlantic Group and Señor has entered a new phase. After award winning yearly reviews and corporate reports, this Zagreb agency designed a new corporate identity of one of the region’s most important companies.
The continued growth and modernisation of the Atlantic Group required a fresh look in tune with the company’s business momentum. “We live in times of fast changes, as a company we try to keep up, adapt to market changes and shape trends. Our new visual identity mirrors the progressive thinking and carries the Atlantic Group’s DNA within itself,” Gabrijela Kasapovic, the Atlantic Group Corporate Communications Manager, said.
“We started the process of designing the new identity wishing to modernise and simplify it, but at the same time keeping the recognisable elements of the Atlantic,” Iva Kaligaric, Señor’s Strategic Director, explained.
The new visual identity was inspired by the name and shape of the Atlantic Ocean, the ocean joining the old and new world, just as the Atlantic Group is growing joining the existing and new, undiscovered markets. The new logo is simplified, and a contour of a wave dominates the visual identity – a wave as a symbol of power, movement and discovery of new shores.
The Atlantic Group’s values – creativity, passion and growth – were used as an inspiration for the communication, and the Atlantic Group slogan – An ocean of opportunity – carries the brands promise: a promise of unlimited opportunities to their employees, partners and consumers.
