SEMPL is a regional conference dedicated to media trends, marketing, and communications, bringing together audiences from across Central and Southeast Europe each year in Portorož. And this year, Imago Ogilvy returned home from the SEMPL competition with truly full hands: out of five finals, they won four major awards.
The campaign “Moja Veza” for Hrvatski Telekom took two awards, for Best targeted campaign and Best experiential campaign. For Studena, “Posljednji GUC GUC” was awarded as Best social media campaign, while the campaign “Bolje stati nego zaspati” for INA received recognition in the category Best technology approach.
The “Moja veza” campaign is an educational tabloid created with Hrvatski Telekom, which uses entertaining, “yellow-press” style stories to explain digital skills, such as using WhatsApp or paying bills online, to older audiences in a simple and approachable way. The Moja veza tabloid could be picked up for free at T-Centers across Croatia, and it can still be “flipped through” online.
The campaign “Posljednji GUC GUC” for Studena, created as part of the platform “Da ne umreš od žeđi”, uses dark humor and characters like The Mourner, Tonka Skeletonka, and The Thirsty Drop to “mourn” all the dehydrated, turning the serious topic of dehydration into a memorable, shareable piece of content for social media.
The campaign “Bolje stati nego zaspati” consists of dozens of AI-generated songs in various genres that warn drivers about the danger of fatigue through radio, digital platforms, and social media.
