UniCredit Bank was among the first to accept the invitation to be the sponsor of the conference Cannes Lions in Sarajevo, as a bank which bases its business on creativity and innovation of its financial services. As soon as we sent our offer, we received their reply: “We will support you.” We have thus entered the society of significant projects that UniCredit Bank carefully selects to support, and thus become part of their success, and they part of the Bank’s success.
Selma Riđanović-Kenović, Director of Marketing and Communications at UniCredit Bank BiH, said on this occasion: “Creativity encourages innovation, and innovation drives growth. Innovation is the driving force of business change and growth. Therefore, UniCredit Bank is pleased to support the Cannes Lions in Sarajevo, as a bank that values creativity and innovation, aware of how important they are for the economic vitality of any society. We look forward to the feast of creativity in Bosnia and Herzegovina, with the hope that inspiring speakers will stimulate new ideas among all who will be there, and spark new dialogues.”
