Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Sberbank in Croatia in recent years emerged as a successful market challenger, whose products are refreshing and improving the banking offer.
Listening to the needs of their existing and potential banking customers, Sberbank has developed a completely innovative loan product – Hit Loan – a non-purpose loan of up to 10 or 12 years of repayment, up to 30,000 euros, which is the first in the market that offers an interest rate that may drop significantly every 3 years, if the client regularly repays their loan obligations.
Thus, the Hit Loan makes any fears of changes of loan conditions and the amount of repayment irrelevant, because Sberbank rewards the regular repayment by reducing interest rates, which in the 10th year, at the end of the loan repayment, may fall to 0%.
Sberbank is accompanying this innovation on the Croatian banking market with a fun advertising campaign in which the famous Croatian actor Rakan Rushaidat and the great Croatian comedian Željko Pervan inform the users about the Hit Loans in a fun spot directed by Dalibor Matanić.
The excellent “chemistry” of the cast is immediately visible in the TV ad that also brings back the legendary Croatian eighties hit song “Ti si moj hit” by the Grupa 777.
“We wanted to avoid common communication pitfalls in this category. Campaigns generally range between foreseeable banking spots that embellish everyday life in an unconvincing way, and the dry humor that doesn’t contribute to the product itself.
That’s why we created a memorable and fun campaign, stepping out of the usual generic communication of the banking category, and using relevant communication that will directly, in a slightly different but clear way, highlight the specific benefits of our products,” said Tihana Mamić, director of product management at Sberbank, and added: “We believe that we have a hit, both in terms of product and communication.”
Campaign is made by the agency Alert, and the TV ad will be followed by other activities across offline and online channels.
See the photos from the making of the ad in the gallery below.