Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Sarajevo Brewery d.d. is the sponsor of the 56th International Theatre Festival MESS. This cooperation was formalized with the formal signing of the agreement by which Sarajevsko – brewery’s most famous – became the official drink of the Festival. MESS is yet another project in the field of culture which Sarajevo Brewery supported this year.
“We believe it is our duty, as a local company, according to our capabilities, to support each project and any institution whose goal is to promote Bosnian-Herzegovinian heritage, culture, as well as the promotion of our country in general. Therefore, we have decided to sponsor MESS, which is one of the leading festivals in this part of Europe, and we hope that this will be a significant support to the festival,” said the marketing manager of the Sarajevo Brewery Adnan Kamber.
Director of the International Theatre Festival MESS Nihad Kreševljaković stressed that it is very important that the significance of culture, especially theater, is recognized by successful domestic companies.
“Support of Sarajevo Brewery is not only important by what it means for us, but it is important as a model and call to other businesses to start acting as socially responsible companies. Example of the Sarajevo Brewery, which has recognized the importance of supporting the MESS as well as other projects in the field of culture, is of general importance and inspires optimism. Such actions indicate the potential of collaboration between the economy and culture that could make our country what it should have become long ago – a relevant cultural and economic center of Europe,” added Kreševljaković.
Last year alone, Sarajevo Brewery supported more than 250 different cultural and sports events and socially responsible projects.
