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Sarajevo Brewerey presents new product, natural spring water Lejla

The ambassador for the new product is the famous singer and composer from Bosnia, Hari Varešanović

Media Marketing redakcijabyMedia Marketing redakcija
13/07/2017
in News
Reading Time: 2 mins read
Sarajevo Brewerey presents new product, natural spring water Lejla
Pročitaj članak na Bosanskom

Lejla is pure, natural, local, Bosnian-Herzegovinian spring waters, which comes from the untouched nature of Trebević Mountain. It comes from underground water traps, protected from any pollution. As such – crystal clear and pristine – Sarajevo brewery is drawing it from its own well from a depth of 297 m, located at Bistrik neighborhood, at the foot of Trebevic.

“After the complete redesign of Sarajevsko beer and the expansion of the range of beer products, it was time to modernize the segment of bottled waters of Sarajevska pivara. It is known that we are one of the few breweries that has its own source of water, and we have three wells. Our water is top-quality, daily controlled and unchanged for more than 150 years, and we are sure that our product will also find its way to consumers,” said general manager of Sarajevska pivara d.d. Zlatko Ramić.

In 1984, Hari Varešanović founded the band Hari Mata Hari, which became his life-long musical project. Since then, Varešanović has published 15 albums, held thousands of concerts and sold millions of sound carriers. Varešanović is the performer of some of the most beautiful ballads in this region, and he won the third place at the 2006 Eurosong in Athens, with the song “Lejla“. This was the best performance in the history of Bosnia and Herzegovina at this prestigious music competition, and his fantastic performance delighted the whole of Europe.

“It is a truly genuine pleasure for me to participate in this project. The name of the campaign is ‘The Water of Love‘, and it is love that moves everything – love for work, children, family, music, homeland … Love is necessary for life, same as water is. That’s why our Lejla is the water of love,” said Varešanović.

Lejla natural spring water is of extremely stable quality and has a constant, unchanged and balanced ratio of metals and minerals. It is beneficial to the human body, it is suitable for consumption at all ages and can be consumed in unlimited quantities.

Autor

  • Media Marketing redakcija
    Media Marketing redakcija
    Media Marketing is the most relevant media in the communications industry of the Adriatic region, created with an idea and the vision to educate, inform and bring the professionals from the industry together on daily basis.
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