Santa abuse is not a common theme of Christmas commercials, but it certainly leaves a mark in this amusing Coach spot from Droga5 and director Matt Aselton of Arts & Sciences.
Claus is seen kicking back in his North Pole home at the opening of the spot, when he gets an unexpected visitor. Before he can utter a word, the uninvited guest makes her own greeting—much to the old man’s chagrin. As he struggles to recover, the woman scopes out his place, eager to right an injustice that’s left her without a coveted Coach Swagger bag at the holidays.
https://www.youtube.com/watch?v=2TJXbFdz3xY
And what is the Coach Swagger? According to the brand:
• The Swagger Family of bags explores a new elegance—a dressier sophistication, worn with the ease and modernity representative of downtown New York City.
• The Coach Swagger plays with the archive signature, “Turnlock”, and a new frame construction lends itself to easy formality.
• The adjustable 3–way Coach Swagger shoulder bag can be worn in multiple ways, riffing on the functionality that’s fundamental to Coach.
Evidently it’s worth fighting for.
