Prior to taking new post, Ruža Tomić Fontana was Commercial Director at Coca-Cola HBC Adria. She started her career at Coca-Cola HBC in 2002 and has been steadily advancing professionally by working on several key management positions in the field of commercial affairs, including the position of Marketing Director, Regional Sales Director, Sales Director of the Department of Commercial Affairs for Croatia. She was appointed Commercial Director of the Coca-Cola HBC Adria in 2015, and has successfully transformed the sales unit by setting up and applying a quality sales strategy in that period, boosting revenue and market shares in all three markets. She has also successfully improved customer relations, further empowered employees, and actively encouraged innovation culture within sales department, applicable to other business segments as well.
“It is my honor to take over the position of the director of the Coca-Cola HBC Adria business unit, and continue to work with our management and employees to further develop and strengthen our business position in all three markets. We remain focused on listening to the needs of our consumers who have always been our priority, and on developing partnerships with our customers and communities in which we do business. The principles of sustainability and social responsibility will continue to be embedded and consistently applied in all segments of our business. With further investment in innovation and new products, as well as providing the best jobs for our employees, I’m confident in our continued growth in the coming years,” said Ruža Tomić Fontana on the occasion of taking over the lead position in the Coca-Cola HBC Adria business unit.
