Source: Adweek
A world in peril. (Ominous whoommm.) A planetary crisis without precedent. (Fade to black.) And the only way out … is to run.
That’s the pitch for Nike’s two-minute homage to disaster movies, with the athletic brand visualizing what would happen if the Earth stopped spinning on its axis.
The real answer is that we’d all be quickly killed by 1,000-mile-per-hour winds as the planet’s momentum created a vortex of murder. But Nike’s version is much less apocalyptic, despite getting the catchy name “Stopocalypse.”
Portland, Ore., independent agency Must Be Something and famed director Edgar Wright created the tongue-in-cheek epic, which includes cameos from a litany of athletes and celebs including Kobe Bryant (taking a page out of the Dwayne Johnson playbook), Kevin Hart, Bill Nye, Sadie Sink (Stranger Things’ “Mad Max”), Giannis Antetokounmpo of the Milwaukee Bucks, Odell Beckham Jr., Simone Biles and more.
