Drugi jezik na kojem je dostupan ovaj članak: Bosnian
This 21st and 22nd of February, the third RSVP festival will be held – the only regional festival dedicated to the event industry. During two days in Plaza Event Center Zagreb, RSVP festival will gather all those engaged in events and related industries, from marketing and creative solutions to public relations, social network management, tech and logistics. For the first time, the festival enabled event managers to nominate their lectures, and the Expo Zone, which last year presented the best in the world of technology, will be even bigger this year. There will also be the ATTEND Award in eight categories for the best events in 2017, and the ATTEND for the overall winner – The Best Event 2017.
Festival program is available here. The Festival brings lectures in four program tracks – sales, marketing, technology and realization (experiences). The idea is to enable participants to choose between parallel lectures and create their own RSVP schedule, and they will also be able to circulate from one hall to another during the lectures, so in a single block you can listen to one, two, three or just parts of the four lectures. The sales program track is How to Sell Ice to Eskimos and includes sales-focused lectures and workshops, marketing themes come under the slogan We Know You Want It, tech news come under the title So Last Year, and most practical examples and stories about the implementation and experiences of event managers can be heard inside the Be Kind Rewind program track.
More than 30 foreign and domestic lecturers are coming to Zagreb, including Dan Bo Krüger, who will hold a lecture on 3 Event Trends That Will Change The Way We Meet and the workshop Meeting Design Game – a new innovative planning Tool. Krüger is the owner of the consulting company Moving Minds, which deals with creative approaches to events. Brit Caspar Mason is a creative strategic director of global brand experience agency Jack Morton Worldwide. He worked for brands such as Google, Toyota, Kodak, and Heineken, and helped them to tell their story to users, addressing them through their channels and in a way close to them, outside the standard advertising campaigns. During the lecture Not ‘if’, but ‘how’: AI, personalization and the future of extraordinary events, we will learn how artificial intelligence (AI) will change the world of events and why it is the next big thing that will transform the industry. Vartan Surmejan of the Macedonian agency The Event Cook fell in love with the event world in 2007, when he started working at the Macedonian National Theater, and was also part of the team responsible for the jubilee 20th Sarajevo Film Festival. He will hold a lecture on Events and the Marketing Strategy – make them be your business storyteller. Goranka Jedim Maksimović, a producer on RTV Vojvodina, is a proponent of modern radio program, so her lecture Sound is IN Again! will deal with radio reporting and broadcasting from the venue. Festival participants will learn when, how and where to use radio and how to set up a studio at an event. Dragan Petric, editor-in-chief of Bug, will talk with Marin Trošelj from STEMI, discussing How to make a bang on global events (Marin last year “conquered” the CES, the biggest event in consumer electronics, featuring more than 20,000 gadgets). These are just some of the top lecturers at the 3rd RSVP Festival!
The annual ATTEND award will also be awarded for the best events in the region. ATTEND is awarded in eight categories and the winners are selected by a Jury including: Snežana Subotić, Prototip agency (RS) and Vartan Surmejan, The Event Cook (FYRM). These are independent foreign and domestic event, marketing, design and PR experts, and this year they were joined by Marko Bolković, director of the Visualia Festival, the winner of the ATTEND Best Event of the Year last year, and two representatives of the organizer of the RSVP festival. Projects can be applied free of charge, and in an unlimited number. ATTEND Awards will be awarded on Thursday, 22 February, at 16:00hrs in the Kornati Hall. More about last year’s winners can be found here.
In 2017, the Expo Zone was very popular because the participants of the RSVP Festival could see first-hand the state-of-the-art technical equipment for the event industry. This year the Expo Zone will be bigger and will present the best of audio, video and lighting equipment, some upcoming tech, catering trends and demonstrations. Demos will be performed in an interesting and interactive way.
Entries are available via the RSVP website, or Entrio system, and are available for 1, 2 or both days of the festival. Organizers also offer more favorable registration for students, and there’s a promo right now where 2 persons can buy 2 registrations at a lower cost.