Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Source: Adweek
September is Childhood Cancer Awareness Month. Amid this month, ad agency RPA created the Imaginary Friend Society for the Pediatric Brain Tumor Foundation, including 20 lovely animated films that explore different cancer-related topics with warmth.
“It’s our goal to help the more than 4,600 children diagnosed with a primary brain or central nervous system tumor each year,” says Robin Boettcher, president and CEO of the Pediatric Brain Tumor Foundation. “That’s 13 new cases per day. These films help us equip, educate and empower families throughout their journey by explaining difficult aspects of cancer care and giving children confidence and courage.”
The films can all be viewed on the Imaginary Friend Society website. They’re beautifully animated, with help from a slew of pro-bono partners, and feature friendly, approachable characters taking on topics that probably seem impossible, especially for parents.
Let’s start with an easy one. What is cancer? This story takes place on a pirate ship, led by a parrot named Captain Beakbeard … and his first mate Quincy, a tiny man who sits on his shoulder. (We are already less scared of cancer.)
There’s no condescension in sight. Beakbeard explains the role of cells in the body, illustrated with happy little bean-shaped pirates going about their business. He talks about what happens when a cell goes rogue (walk the plank!), then cancerous (mutiny ensues). He discusses treatments.
OK, so now a child understands cancer and is perhaps less afraid of what happens next. But what about scarier stuff, like chemotherapy, or losing hair? The Imaginary Friend Society doesn’t shy away from tough topics; it punches them in their ugly faces, like the brawny superhero that personifies chemo.
Which isn’t to say a child going through this process won’t often feel sad. That’s going to happen, regardless of how many informative cartoons they watch. Like any good friends, their imaginary ones have that covered, too.
Each video was produced by different animation, music and sound-design partners from all over the world, who were given a script from RPA and offered the chance to bring their own unique imaginary friends to life for a heartening cause. Other topics include blood transfusions, MRIs, discovering you have cancer in the first place, and going back to school.
The concept of the Imaginary Friend Society stemmed from observing how kids with cancer get bombarded with confusing information and a wide array of invasive procedures—some of which, like chemo, probably make them feel sicker. Child cancer survivors sometimes use imaginary friends as coping mechanisms during treatment.
See below the links to all the works.
CREDITS
Client: The Pediatric Brain Tumor Foundation
Agency: RPA
“Welcome to the I.F.S.”
Animation: Gentleman Scholar
Music: Jeremy Turner
Sound Design: Jeremy Turner
“What is an MRI?”
Animation: Roof Studio
Music: Butter
Sound Design: Butter
“Feeling Sad”
Animation: Hornet
Music: Ambrose Yu
Sound Design: Ambrose Yu
“Returning to School”
Animation: Strange Beast
Music: Handymartian
Sound Design: Handymartian
“Blood Transfusions”
Animation: Lobo
Music: Anvil FX Music & Sound Design
Sound Design: Anvil FX Music & Sound Design
“Finding Out You Have Cancer”
Animation: Giant Ant
Music: Antfood
Sound Design: Antfood
“Losing Your Hair”
Animation: The Mill
Music: Fidget NYC
Sound Design: Fidget NYC
“Why Am I Tired All the Time?”
Animation: Airplan
Music: Squeak E Clean
Sound Design: Squeak E Clean
“Feeling Angry”
Animation: Not to Scale
Sound Design: Lime Studios
“Radiation”
Animation: Trunk
Music: Daniel Pemberton
Sound Design: Fonic
“Who Will Be Taking Care of Me?”
Animation: Flux Animation
Music & Sound Design: Digicake
“Shots”
Animation: MPC
Music: Storefront
Sound Design: Storefront
“Surgery”
Animation: MPC
Music: Mophonics
Sound Design: Lime Studios
“Chemotherapy”
Animation: Starbeast
Music: Mike Newport
Sound Design: Radiate Sound
“Help for Brothers and Sisters”
Animation: Psyop
Music: Teenage Diplomat
Sound Design: Lime Studios
“What Is Cancer?”
Animation: Studio Pigeon
Music: Black Iris
Sound Design: Lime Studios
“Long Hospital Stay”
Animation: Titmouse
Music: Travis + Maude
Sound Design: Lime Studios
“Being By Yourself”
Animation: Renegade Animations
Music: We Are Walker
Sound Design: Lime Studios
“Being Scared”
Animation: Laundry
Music: Butter
Sound Design: Lime Studios
“Staying Friends with Your Friends”
Animation: Wolf & Crow
Expected Music & Sound Design: Shindig
Title Sequence (for all films): Elastic
Title Sequence Music (for all films): Jeremy Turner