“This is not just a hotel, this is Your kingdom!” is a new image spot from a campaign for Croatian Telecom called My Kingdom, made in the creative workshop of agencies McCann Zagreb and Fahrenheit. This is a new communication platform for ICT for the next two years, with a focus on small and medium-sized enterprises, for which a superior offer was made for easier and higher quality management of their business.
The new spot aims to raise the awareness that HT is a one-stop-shop with the best business offer for business customers in the market. The main creative idea for the spot is: “This is not just any company. This is Your company!”
The video is grounded in the idea that every entrepreneur lives their job, that their company means everything to them, and that they want only the best for it, so they choose a partner who can offer the best business solutions.
The image spot emphasizes every element of the entrepreneurial ecosystem – this is not a hotel, this is your castle, or these are not chefs, waiters, maids, this is your army. Such wording aims to make ordinary things extraordinary.
Jerko Dumanić, head of the business users marketing sector, said: “With the campaign for business customers of Croatian Telecom we want to show that HT is becoming ever stronger ICT brand with a wide range of business services, along with the well-known range of telecommunications services and equipment. It is an integrated communication platform called ‘This is not just any company, this is Your company!’ through which we want to position HT as the best provider of ICT and telecommunication services as a one-stop-shop for business customers of all sizes. We will use this communication platform for the next two to three years to highlight our key advantages and differences compared to the competition – the largest portfolio of services and business applications for smart business, secure network and services necessary for safe operation, solutions for industry verticals and special professional support for business users.”
Creative concept is the brainchild of Creative Director Daniel Vuković. Art direction was in the hands of Igor Miletić. Role of the copywriter was taken by Boris Miletić, while project leaders were Sanja Nikolić and Bianka Stojanov. Recording took place under the director’s baton of Tomo Brejc, and the production of the videos was done by Mint2.
See the final results below.
