Robert Petković, a web analytics expert from Bruketa&Žinić&Grey, will hold a lecture at the 12th eCommerce conference in Ukraine on November 1. The conference will be held at the Parkovy Congress Exhibition Center in Kiev and will be attended by 64 international experts from areas such as m-commerce, email marketing, AI, SEO, UX/UI, analytics and others.
Robert Petković will give a lecture in the segment dedicated to the World’s Best Practices, focusing on user experience behind the most successful e-commerce sites worldwide, and the thesis he will try to elaborate is that the existence of a web store increases consumption in physical stores as well.
Robert is a web analytics expert with more than 20 years of digital marketing experience. He studied psychology and began his career as a web developer. He worked as a web analyst at Multilink, Degordian and Agrokor, and currently works at the Bruketa&Žinić&Grey agency.
He’s one of the few specialists in the region who uses Google Analytics daily and collaborates with leading web analytics experts worldwide. His current professional focus is the advanced implementation of Google Analytics using Tag Manager, Behavioral Marketing, Online-Offline Integration and SEO.
