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  • Vijesti

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    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

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  • Tema sedmice
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    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

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    Do Brands Always Need to Sell Aggressively to Grow?

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    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

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    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

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Home News

Remi from Elemental advises tourists on Zagreb nightlife

Mobile app Zagreb Be There has two new routes, “Nightlife” and “Foodie”

24/06/2016
in News
2 min read
Remi from Elemental advises tourists on Zagreb nightlife

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

International award-winning app of the Tourist Board of Zagreb, Zagreb Be There, received two new routes, “Nightlife” and “Foodie”. The Nightlife route was compiled by a popular musician, Mirela Priselac Remi from the band Elemental, and in it advises tourists on the nightlife of Zagreb. On the route are interesting bars and places like Art Park, Katran, Vinyl or Funk.

The Foodie route was drawn up by one of the most famous Zagreb food bloggers, Jelena Iva Nikolić, initiator of the popular Mali plac s tavana, on whose route are the best places to drink and eat something delicious, healthy and homemade, like Cogito Coffee Shop, Dežman bar, Mak na Konac or Mundoaka.

Remi from Elemental explained her selection: “I made this route with insights from the guys from the band – we wanted to present a wide range of interesting places in Zagreb, from the independent scene to the commercial, but still underrepresented places. I think you will be surprised by the amount of cultural and music content that Zagreb offers during the summer – it’s never too hot for a good concert or a beer in a cool place with good music. These are all welcome oases for summer days and nights, and we might even meet at some of them!”

Zagreb Be There is a mobile app of the Tourist Board of Zagreb, which serves as a local insider in the pocket of visitors, suggesting different themed routes for touring the city with the help of their smartphone. Among them are some hidden, less famous attractions in the city, as well as the chance to win prizes. The app was designed and developed by the agency Bruketa & Žinić OM.

The app has eight routes, each of which represents Zagreb in a somewhat different way. On the route Space Explorer are the locations of all the grounded planets of the solar system, from the art installations by Ivan Kožarić and Davor Preis. Hidden Spots route reveals the last Upper town well, or the abandoned cemetery in Jurjevska. There are also routes Classic Zagreb, New Zagreb or Arty Zagreb – the latter one was put together by well-known artists in Zagreb.

The app is free and available on Android and iPhone devices, and can be downloaded from the microsite betherezagreb.com or via a QR code on leaflets which can be found at all major tourist spots in Zagreb. The app has already won several awards, including the prize for best digital tourist promotion in Europe (Tourism & Strategy Festival, Paris, 2015) and for tourism innovation of the year (Days of Croatian Tourism, Opatija, 2015)

Tags: Bruketa & Žinić OMZagreb Be There
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