Three days, the regional marketing and communications industry, and a programme designed to bring together different experiences, perspectives and issues important to the profession in one place. This is how re:mark, Festival of Marketing Curiosity, the first regional festival organised by IAA Serbia, has been conceived. It will take place in Vrnjačka Banja from June 3 to 5, 2027.
The festival’s name was presented for the first time at IAA WarmUp, held on September 28 in Belgrade, as part of the first official information about the project the Association is preparing for next year.
The festival is being developed by its Organising Committee and Programme Council. The Organising Committee consists of Ana Aleksić, Member of the Board, Wireless Media Group, Borislav Miljanović, CEO, Represent Communications, Goran Jankuloski, Managing Partner, Žiška, Goran Tintor, Founder, Reframe Choice, Ivan Žagar, International Brands Manager, Carlsberg, Jelena Šarenac, Head Corporate Communication, Henkel Adriatics, Maksim Đurović, Editor of New Ideas / Co-founder, InStore, Mihailo Ponjavić, Media Director, Media House, and Tanja Petrović, President, IAA Serbia.
The Programme Council brings together Catalin Dobrea, Creative Director and Chief Creative Officer, McCann CEE, Jelena Veselinović, Global Marketing Leader, ex Coca-Cola Atlanta and ex Miro, Miša Lukić, Founder & CEO, Brand Sapiens Dubai, ex CEO, Publicis CEE, Saša Savić, Chief Executive Officer, Attivo US, ex CEO, US MediaCom, and Žarko Sakan, CEO, New Moment New Ideas Company.
The re programme is expected to connect topics and experiences relevant to the marketing and communications industry in Serbia and the region. The festival will also have a competitive segment: the Effie Awards ceremony, dedicated to the most effective marketing campaigns, will be held as part of the event.
This year’s IAA WarmUp also offered a first indication of the topics IAA Serbia wants to address. Speakers at the event included Fredrik Härén, The Creativity Explorer, Adam Sheridan, Global Lead for Creative Effectiveness at Ipsos, and Dane Blačić, Creative Technologist / Project Lead at Just Creative Agency. Through topics including creativity, research into advertising effectiveness and artificial intelligence, they opened up different perspectives on the changes the industry is going through.
For IAA Serbia, this represents the next step in connecting professionals from Serbia and the region, this time through a three-day festival format that will be held for the first time next June.
