The winners of BalCannes, the regional creativity competition featuring the most creative ideas from agencies in Bosnia and Herzegovina, Croatia, North Macedonia, Slovenia, and Serbia, were announced on the evening of May 15th on the main stage of DK2025. The event once again brought together the very best of regional creativity in Rovinj.
The Grand Prix went to BBDO Zagreb and Zagrebačka pivovara for their project BE BRAVE, BE HEALTHY. The title of Best Agency of the BalCannes Region was awarded to Bruketa&Žinić&Grey, while Marodi was named Best Advertiser. The Editor’s Pick Award, selected by editors of top industry media from the region, was also awarded to Marodi and Bruketa&Žinić&Grey for the project A Soup to Remember.
This year’s BalCannes showcased the best of creativity from the five participating countries. Agencies competed across three thematic mosaics:
- Market Mosaic
- Design Mosaic
- Positive Change Mosaic
Within these, projects could earn Bronze, Silver, or Gold awards. Here is a breakdown of this year’s winners by category:
FOOD
🥇 Marodi & Bruketa&Žinić&Grey – A Soup to Remember
🥈 Bambi & Communis Beograd – Plazma – A Crumb of Patience
🥉 Perutnina Ptuj & Futura DDB – POLIvynils
ALCOHOLIC BEVERAGES
🥇 Zagrebačka pivovara & BBDO Zagreb – BE BRAVE, BE HEALTHY
NON-ALCOHOLIC BEVERAGES
🥈 Atlantic Group & Luna\TBWA Belgrade – Grand Kafa – Let’s Make Time
🥉 Knjaz Miloš & Fullhouse Ogilvy – Guarana Azijana (Integrated)
🥉 Pipi & I TO NIJE SVE! – PIPI Šugaman
TELECOMMUNICATIONS
🥇 A1 Serbia & Leo Burnett Belgrade – The Most Important Influencers
🥈 A1 Serbia & Leo Burnett Belgrade – Srećičica
🥉 Makedonski Telekom & Saatchi & Saatchi Skopje – #OpenUp
FINANCE AND INSURANCE
🥇 Halkbank Skopje & McCann Skopje – Startup Garage
🥈 Mastercard & Povem – Contribute with a Gesture
🥉 Mastercard & McCann Ljubljana – Un/Accessible Slopes
RETAIL
🥈 Mercator-S & Studio Nexus – #yearbehindus
HEALTH AND PHARMACY
🥇 Hemofarm Foundation & Jazavac i Utorak – The Most Important Call of Your Life 2024
🥈 Superbrke & Ovation Belgrade – Control Yourself
HOUSEHOLD
🥈 Mapei Croatia & Imago Ogilvy – MAPEI – A Chance to Peel Off
TOURISM, CULTURE & LEISURE
🥈 Poreč City Library & Studio Sonda – Booktiga – “Answer the Call”
CORPORATE COMMUNICATIONS
🥇 INA & Imago Ogilvy – INA: Better Stop Than Sleep
🥈 Mastercard & Povem – Contribute with a Gesture
🥉 Makpetrol & New Moment Skopje – Raise Your Voice Against Bullying
BRANDING
🥇 Halkbank Skopje & Effectiva – Halk EZ Branding
🥈 Novalja Tourist Board & Bruketa&Žinić&Grey – The Space Sheep – Close Encounters of the Pag Kind
REBRANDING
🥇 Kraš & Imago Ogilvy – NAPOLITANKE: Enjoy Between the Lines
🥈 Radenska & Studio Sonda – Oraketa Rebranding
ADVERTISING DESIGN
🥇 Cubo & Futura DDB – Take Away
🥈 kompare.hr & Imago Ogilvy – Comparably Better Communication Design
🥉 Bambi & McCann Beograd – Plazma – A Crumb of Patience (Design)
HIGH-VOLUME PACKAGING DESIGN (≥ 10,000 units)
🥈 Knjaz Miloš & Fullhouse Ogilvy – Guarana Azijana Cans
LOW-VOLUME PACKAGING DESIGN (< 10,000 units)
🥇 OPG Ravnik & Studio Sonda – Rawino – Crafted by Terroir
🥈 Marodi & Bruketa&Žinić&Grey – A Soup to Remember
COMMUNITY CARE
🥇 Zagrebačka pivovara & BBDO Zagreb – BE BRAVE, BE HEALTHY
🥈 A1 Serbia & Leo Burnett Belgrade – The Most Important Influencers
🥉 Mastercard & Povem – Contribute with a Gesture
BalCannes Jury and Editorial Panel
This year’s agency jury included:
Darko Bosnar (Imago Ogilvy, Croatia), Elena Bozhinova (IDEA Plus 360 Communications, North Macedonia), Bojan Dodevski (McCann Skopje), Matjaž Germ (Agencija 101, Slovenia), Veljko Golubović (New Moment, Serbia), Bojan Hadžihalilović (Fabrika, Bosnia and Herzegovina), Brankica Janković (Aquarius, BiH), Đorđe Janković (Friday Finally, Serbia), Elma Kadrić (Via Media, BiH), Nermin Nino Kasupović (Effect Agency, BiH), Petra Krulc (Futura DDB, Slovenia), Tine Lugarič (Trampolin, Slovenia), Predrag Nikolovski (AdValue, North Macedonia), Sara Prenc (Studio Tumpić/Prenc, Croatia), Anja Radulović (Leo Burnett Belgrade), Klemen Šefer (Pristop, Slovenia), Dejan Spirkoski (Saatchi & Saatchi Skopje), Gordan Turković (CTA komunikacije, Croatia), Žarko Veljković (Jazavac i Utorak, Serbia), and Siniša Waldinger (Bruketa&Žinić&Grey, Croatia).
Representing the advertisers were:
Amra Babić (BBI Bank, BiH), Branka Bajt (Hrvatski Telekom, Croatia), Jovan Bugarčić (AD IMLEK, Serbia), Elena Dimovska (A1 Macedonia), Hrvoje Filipčić (Perutnina Ptuj, Slovenia), Ivana Fočić (Radenska Adriatic, Croatia), Manja Gradišek (NLB, Slovenia), Irena Knežević (Hemofarm Banja Luka, BiH), Marina Knežević (Kraš, Croatia), Mia Lasić (Addiko Bank, Croatia), Nađa Lutvikadić Fočo (BH Telecom, BiH), Miodrag Marinković (Frikom, Serbia), Maja Naumovska Saveska (HALKBANK AD Skopje), Jelena Pavićević (Apatinska pivara, Serbia), Aleš Petejan (Mastercard, Slovenia), Anita Srac (Lidl Slovenia), Ljubica Stojić (Violeta, BiH), Nataša Šarčević (Atlantic Grupa, Serbia), and Katerina Teovska (Pivara Skopje, North Macedonia).
The BalCannes Editor’s Pick Award, selected by the editorial jury of leading regional industry media, went to A Soup to Remember by Bruketa&Žinić&Grey and Marodi!
Media jury members included:
Sandra Babić (Lider Media, Croatia), Nenad Danilović (Advertiser Serbia), Ekrem Dupanović (Media Marketing, BiH), Boris Eftimovski (Marketing 365, North Macedonia), and Simona Kruhar Gaberšček (Marketing Magazin, Slovenia).
