Quality, design and innovation best describe Liebherr refrigerators and freezers. More than 60 years now, Liebherr has specialized in the production of innovative high performance cooling appliances that appeal both with functionality and timeless design. GEMMA B&D, general distributor for a range of premium brands, including Liebherr, has decided to make a step forward with Liebherr’s communications, under the creative leadership of the Real Group, with the first image campaign for Liebherr launched in this region.
“Through this campaign, we wanted to highlight some of the key features that you get with Liebherr, and the most important is certainly quality. The offer is great and we have refrigerators for every kitchen and every need, as well as top quality wine coolers and freezers,” said Davor Jurčić, CEO of Gemma B&D.
The creative and production team of the Real Group presented refrigerators through Liebherr’s campaign as the art of technology, innovation, light, design … in short: as the art of cooling.
“Liebherr quality is well known to professionals. We wanted to create a communication that will introduce the brand Liebherr to a wider segment of potential customers and position it as a brand of high-quality and innovative refrigerators. The art of cooling is metaphorically communicated: not in the classical sense, but as a superior technology created with passion that exhilarates feelings. Superior quality and ‘hi-tech’ feel are infused in the ad through the play of light and shadow, focus on attractive details and special music and sound effects. The similarity with ‘the ads we love’, those which occasionally appear in the world of premium cars such as BMW, Audi, Mercedes … is intentional,” the creative team said, adding: “That’s why the world renowned director Niels Thomsen, and cameramen David Carretero, were hired for this shoot.”
Elegant design, dedication to detail, a choice of high quality materials make Liebherr a great choice for every kitchen, adapted to everyday use. High quality Liebherr designs are rewarded regularly with international awards such as red dot, iF product design and Good Design.
