Source: TheDrum
Reebok is going retro in their new campaign, which takes us 25 years back in time and revives the iconic Reebok Aztrek shoes of the 90’s.
In tune with the decade’s youth spirit, Reebok has enlisted six influencers who grew in the 90s, including social media sensation Jay Versace and vintage streetwear re-worker Sara Gourlay of Frankie Collective, to make a series of photos and videos, titled “Aztrek: 90s Re-Run.”
The campaign was created by M&C Saatchi and mimics the visual culture of the 90s, connecting it to contemporary culture today.
Each of the six partners were asked to personally custom design 90s Reebok gear that they sourced themselves, to explore how each of them was influenced by the jazzy culture.
The looks were then shot ‘off-road’ and on film, in typical 90s fashion, to create unique “one-of-one” capsule collections that customers can enter to win on Reebok.com.
