A very important event for the cryptocurrency community in Croatia was held in Zagreb – the first Balkan ICO Express & Blockchain Meetup. The forum gave a platform to 12 teams from across the region to pitch their projects in search of potential investors, it gathered blockchain entrepreneurs in the desire to create a regional platform that will connect start-ups, investors, consultants and knowledge-makers of blockchain technology and cryptocommunity. The opportunities are enormous, and the global market that has exceeded the entire 2017 in just the first quarter of this year in terms of funds. Support from regulators in Croatia may still be lagging behind, but support of crypto-community and media is certainly there.
Blockchain and Cryptocurrency Association (UBIK) organized this first event of its kind, and they were joined by the RED Agency, which provides market communication services. Apart from communication and organizational support, the RED Agency was also one of the first companies in Croatia which introduced cryptocurrency payments for its services. It is a sign of support not only for blockchain and crypto-community, but also adopting new trends and technologies that fundamentally change business processes.
“The development of creative industries needs to follow the development of technology if we want to accept digital transformation in the full sense of the word. And that’s the inevitable process. Today, blockchain technology is our reality and offers tremendous opportunities. Thanks to this technology, many processes are completely changing, but what is most interesting is that the philosophy of business is changing as well as the way of functioning. Today there are services and needs that we could not have imagined before. Therefore, as an agency dealing with creative industry and communication, it is very important to be follow these new technologies. Changes are inevitable and we are happy to learn and accept them. That is why we have also joined this project and supported the blockchain and crypto-community. These are some new principles both in business as well as in communication,” said Sanela Seferagić, director of the RED Agency.
In addition to organizing events and strategic communication, RED was one of the first agencies to implement the latest technologies such as VR for the needs of marketing campaigns and recorded the first fashion campaign using VR technology. Collaboration with the global messaging platform Viber, has resulted in the launch of Viber Stickers, which were rated by the users as a tremendous success, as evidenced by record figures. RED agency has also won numerous awards for its projects. Brands with which the agency cooperates include numerous multinational companies: Henkel, HP Inc., Opel, BMW, Gorenje, Beck’s, Corona, s.Oliver, Tissot and many others. Entering the world of cryptocurrencies and blockchain community opens a new chapter in agency’s operations, aimed at integrating digital services to deliver the best possible result for both customer and clients.
